Häfele Vietnam becomes Regional Partner of FC Bayern

Häfele goes an exceptional way in the hardware and fitting industry by collaborating with leading German football club FC Bayern emphasizing its position as the leader in German products.

Häfele Vietnam, Thailand and India - the leading providers of hardware, furniture fittings, home appliances, kitchen & bathroom fittings and electronic looking systems - cemented their leading position by signing an official agreement with the German football giant FC Bayern as “Official Regional Partner”.

Speaking of the partnership, Mr. Dominik Fruth, General Director of Häfele Vietnam LLC, said aside from being famous German brands around the world, both Häfele and FC Bayern share many qualities such as creativity, durability and precision as well as excellent customer services.

“After 20 years of operation in Vietnam, Häfele have gained good knowledge of the local culture which, in this case, is Vietnamese great passion for football. Häfele hope this partnership will bring the famous football club closer to fans in Vietnam while helping Vietnamese understand more about German values,” he said.

FC Bayern München AG executive board member for internationalisation and strategy Jörg Wacker said today in Bangkok: “We are very delighted to welcome Häfele as our new regional partner. Both FC Bayern and Häfele stand for quality 'Made in Germany' and each has a strong presence in Asia. Both brands represent top performance and international strength, and are a perfect match.”

To emphasize on its collaboration as the “Official Regional Partner”, Häfele plans beside the official launch many FC Bayern partnership related activities, events and promotions and as highlight surprising the football club fans by giving the chance to win a Meet & Greet with a football legend and watching a match at Allianz Arena in Munich.   

FC Bayern has the best success in the football by becoming champion in Bundesliga for 28 times, World Club 2 times, UEFA Champion League 5 times, UEFA Cup Winners 1 time. The football fans in Thailand compare FC Bayern with a strong tiger (“Southern Tiger”), which shows their passionate admiration and great respect of this giant German football club. Its home field is the Allianz Arena and FC Bayern is playing in the Bundesliga league in Germany and UEFA.