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Häfele goes an exceptional way in the hardware and fitting industry by collaborating with leading German football club FC Bayern emphasizing its position as the leader in German products.
“After 20 years of operation in Vietnam, Häfele have gained good knowledge of the local culture which, in this case, is Vietnamese great passion for football. Häfele hope this partnership will bring the famous football club closer to fans in Vietnam while helping Vietnamese understand more about German values,” he said.
FC Bayern München AG executive board member for internationalisation and strategy Jörg Wacker said today in Bangkok: “We are very delighted to welcome Häfele as our new regional partner. Both FC Bayern and Häfele stand for quality 'Made in Germany' and each has a strong presence in Asia. Both brands represent top performance and international strength, and are a perfect match.”
To emphasize on its collaboration as the “Official Regional Partner”, Häfele plans beside the official launch many FC Bayern partnership related activities, events and promotions and as highlight surprising the football club fans by giving the chance to win a Meet & Greet with a football legend and watching a match at Allianz Arena in Munich.